So basically they think women are too stupid to actually put forward a case for supporting breast cancer charities, and need to rely on "sex sells" and "let's make the boys look", and men are too stupid to notice anything that doesn't have boobs/sex in it.

When I see someone posting about her bra, I assume she's either just been shopping, is trying to match up an outfit, or is attention-seeking. Two of those I don't care about, one is negative, and none of the above are related to cancer.

(One of the only awareness memes I liked was one going round ages back where people (all people, not just women) wrote "I'm doing it for my mother/sister/cousin/friend/teacher" when looking for sponsorship for the Race For Life. I thought that was a good way of driving home that it can affect anyone, at any point in life - and people tend to give more money if they think it affects them.)