When the meme came around last time, I posted a link to a blog by a breast cancer survivor pointing out that the meme actually excluded her as she no longer wore a bra.

This faux-subversive tee-hee make people-think-you're-having-sex-in-the-places-where-you-leave-your-handbag does nothing for the cause of breast cancer except reinforcing the idea that cancer can never be talked about, just talked around.